Private beta · six live apps

Product leadership,
built by hand

David Moritz — senior product leader and AI builder. Twenty years shipping at scale across four continents, now building six apps solo, no VC.

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Years in product

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Companies

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Live apps

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Continents

[ About ]

Turning ambiguity into clarity.

I specialise in building and scaling complex customer-facing platforms — marketplaces and digital platforms where growth, discovery and experience quality intersect. Most recently as Head of Product (VP) at Just Eat Takeaway, I've spent the past decade leading product organisations, building and coaching senior teams, and shaping long-term strategy that moves conversion, engagement and operational effectiveness at scale.

What I'm best at is setting direction when a problem is genuinely messy — aligning stakeholders with very different incentives, and helping teams focus on what actually moves the needle for customers and the business.

Product leadership is turning ambiguity into a bet worth making — then building the team that proves it right.

[ Currently ]

What I'm
building

Three lanes, running in parallel: a funded startup, a solo app studio, and something new.

🧵

Not That C (redacted)

Loose threads, pulled together. More stitched up soon.

Under wraps

[ Projects ]

Five live apps.One studio.No VC.

Mnemo
Live

Ministry of Susan

Eldercare AI

The care team, finally on the same page.

Role-aware AI care companion for families coordinating remote elderly care. Everyone gets exactly their view — the family admin sees everything, carers see care info and their own pay, family gets a warm read-only window in. Speak, snap or paste a note and it's filed automatically; meds and requests stay tracked until someone marks them done; and a searchable life story gives any new carer real context, not a filing cabinet nobody opens.

Private beta

Mnemo
Live

Davanity

Health AI

Three sensors. One honest referee.

Your food log, your wearable and your scale never agree, and each lies in a known direction. Davanity triangulates all three against the one referee that can't fib — your weight trend — ruling each week on the scale, not your logging. Snap a plate for an honest calorie range, track a 7-day trend instead of daily noise, and compare progress photos matched pair by pair, without ever inventing a score.

Private beta

eend.app
Live

Pond Hopping

Travel AI

Every trip you've taken, one living map.

AI travel planning built for people who move constantly. Describe a trip in plain English and it drafts the flights and structure; forward a booking confirmation and it lands in your itinerary as a one-tap review. Every trip draws itself onto a living 3D map as an animated flight path, with real flight tracking, a day-by-day journal, and a concierge that knows what's missing before you land.

Private beta

eend.app
Live

DuckWorth

Finance AI

The AI reads. The database counts.

Household finance for money that moves between people — an all-time ledger of who's owed what, receipts that split and itemise themselves, and net worth tracked across two currencies. Ask it a question in plain English and the database still does the arithmetic — every figure comes from your actual transactions, never a language model's guess.

Private beta

eend.app
Building

Nous

Trading AI

A panel of rival AIs calls the market — and grades its own homework, in public.

A panel of AI models — GPT, Claude, Gemini and more — call the market independently: direction, conviction, and the one risk that would prove them wrong. Every call is scored against what actually happened days later, models earn their vote through track record, and nothing is ever quietly deleted.

In development

app screen
Personal
Building

Chinwag

Messaging AI

Every conversation, one inbox, still sounds like you.

One inbox across WhatsApp, SMS, Google Messages, LinkedIn and more, with AI replies drafted in your own voice, per network. Favourites interrupt even during quiet hours, everyone else gets batched into a digest, and one-time codes tidy themselves away — a self-hosted bridge, not another silo.

In development

[ Experience ]

Twenty years.Nine companies.Four continents.

01May 2024 — Jul 2026

JET

Head of Product

Consolidated multiple brands into one app across every region. Scaled experiences serving tens of millions of active customers, driving double-digit growth in orders and order value through experimentation, personalisation and a relentless focus on customer experience.

London Area · Hybrid

02Nov 2021 — May 2024

IAG Loyalty

Head of Product

Led a cross-functional team of 40+ across five squads building the Avios ecosystem — purchase journeys, British Airways / Iberia / Aer Lingus / Vueling reward integration, and cross-partner redemption with Nectar, Finnair and Qatar Airways. Sat on the senior leadership team shaping brand-wide strategy.

Greater London

03Nov 2019 — Nov 2021

Zoopla

Senior Product Manager

UK's second-largest property portal. Consumer search and agent tools.

London Area

04May 2019 — Nov 2019

REA Group

Senior Product Manager

Australia's largest property marketplace. Consumer product.

Greater Melbourne

05Mar 2019 — May 2019

Racing Post

Product Strategist (Contract)

Digital product strategy for the UK's leading horseracing media brand.

London Area

06Jun 2018 — Mar 2019

Aesop

Global Head of Digital Product & Programs

Global digital product and program leadership for the skincare retailer.

Melbourne · Contract

07Sep 2017 — Jun 2018

REA Group

Senior Product Manager

Australia's largest property marketplace. Consumer and commercial product.

Greater Melbourne

08Jan 2015 — Sep 2017

Tesco

Lead Product Manager

Digital and loyalty product at the UK's largest retailer.

London

09Jan 2014 — Dec 2014

Freelance

Product & eCommerce Consultant

Independent product and eCommerce consulting for multiple UK retailers.

United Kingdom

[ Said by others ]

Not just my word for it.

Having had the opportunity to report directly to David during his time at Tesco, I can happily say it was one of the most rewarding experiences of my career. His leadership was unparalleled and he inspires his teams to be great. David's a big-picture thinker with a great sense of humour, an awesome team player, and there's not a dull moment around him.

Costas Kazikkis

VP Digital Product & Design, Carrefour MENA

Reported directly to David at Tesco

David contributed hugely to Tesco.com's media business — he was great at managing various stakeholders, developing innovative solutions and delivering end-user products that benefit clients and customers. Highly adaptable both working alone or in a group. I would undoubtedly recommend him to any employer.

Stephen Shepherd

Head of Strategy and Consulting, Tesco Media

Worked with David at Tesco

David is a pleasure to work with — we were really sad to see him go. He was enthusiastic, reliable and resourceful. His ideas, insights and input have been a great help to us. I would not hesitate to recommend him.

Lucy Gill

Head of Product, Micro:bit Educational Foundation

Managed David directly

David always went the extra mile for clients and delivered value above and beyond his call of duty. His ‘think outside the box’ attitude enabled us to offer bespoke solutions and compete for business we'd never been able to before. I wouldn't hesitate to employ David again.

Ross Barnes

Global C-Suite Leader, AdTech & MarTech

Managed David directly

[ Contact ]

Let's
talk

Available for senior advisory, fractional product leadership, and early-stage collaboration.

david@moritz.life

Melbourne · GMT+10